Current Work
TARGET
2025
Senior User Experience Manager
As Senior Manager for TARGET Enterprise Item Space, I lead the design strategy that manages the complete digital lifecycle of merchandise—from vendor onboarding to customer purchase—optimizing workflows that increased operational efficiency by 66% while pioneering an Agentic AI framework to future-proof our enterprise tools

Recent Work
INTEL
2023
Senior User Experience Manager
As the leader of India's User Experience for Network and Edge (NEX) Team, I play a pivotal role in guiding a talented team of designers, researchers, and developer experience writers. Together, we are the driving force behind multiple Tiber Edge Platform customer releases, including notable ones for the Mobile World Congress in Barcelona. The Intel Tiber Edge Platform is an evolving product that started as a low-code platform for creating Vision AI applications and is now an end-to-end platform. This platform has significantly enhanced AI project development, ensured optimal performance across diverse hybrid architectures, and empowered data-driven decision-making throughout the development process.

Past Work
GeeBee Global
2021
UX Manager | Agile Coach
ANZ Apply is a platform for customer acquisition that enables customers, businesses, and institutions to join ANZ as buyers for various products, including banking transactions, loans, investments, credit cards, and insurance.
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IRESS
2017
Design Lead
ViewPoint is an innovative retail software product designed for buying and selling securities in Australia, the UK, Canada, South Africa, and Singapore.
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TELSTRA
2015
User Experience Lead
Foxtel is a television content provider in Australia, while Telstra is a telecommunications service provider. The objective of this project was to transition all channel packages to a self-service model accessible online through web, tablet, and mobile platforms.
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TELSTRA
2014
User Experience Lead
This project focused on moving 2.43 million customers to a new e-mail platform. It delivered an e-mail migration portal that proactively understood customer issues and provided solutions.
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SAP
2014
Senior User Experience Designer
SAP Screen Personas is a tool for customizing and simplifying classic SAP transaction screens. Users can hide unnecessary fields, rearrange elements, and change labels to create tailored user interfaces, known as "flavors." These customizations enhance user experience and boost productivity within the SAP system.
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SAP
2013
Senior User Experience Designer
Production allocation in upstream operations management for the oil and gas industry considers actual production at upstream nodes while factoring in downtime and network losses.

ABB
2010
Human computer Interaction | User Researcher
The CozyVis (Cozy Visualization) project focused on the generation interaction paradigm for control rooms, aiming to create an "invisible" control room environment.

ABB
2009
User Experience Designer and Researcher
Robot programming application for both desktop and handheld devices enables industrial robots to automatically perform a variety of complex tasks in a factory setting. These tasks include welding, painting, packaging, and forging.

ADOBE
2008
User Experience Designer
Test Studio is a test case management tool designed to assist testing teams to create test cases, assign them to testers, record testing steps, and assign tasks to developers. Additionally, Test Studio helps in reviewing the status of tests and analyzing various parameters related to the testing process.