Screen Persona
Role
Senior User Experience Designer
Overview
About 70% of SAP’s customers are using SAPGUI. SAPGUI is main user interface for accessing SAP
ERP for many years. SAPGUI supports all the standards business functionalities across all
business verticals. SAPGUI is considered to be highly functional but lacks personalization
ability to end users’ needs. Secondly, SAPGUI is older technology with about fifteen years’ old
user Interface patterns and interactions, and most users are used to it. Most company’s CIO
expected new and modern web based user interface design but the challenge was to help end users
to adapt to newer web based interactions without disruption. I worked as User Experience
Designer on a product called SAP Screen Personas that help companies and end users to
personalized SAPGUI screens without programming. SAP Screen Personas helped end users to
visually customize the screens to their need that both functional and usable.
Understanding Users
When I join the product was already developed in Silverlight technology.
My job was to add news features and Redesign the product in HTML 5 technology. We conducted
multiple workshop to understand the business users, their needs, wants and pain points. I
created a empathy map to externalize the knowledge about the users in order to create share
understanding of users' needs and help better decision making.